Sydney CBD, New South Wales
This vacancy has now expired
Utilise your creative background and successful experience within PR and Communications in order to drive visitor numbers to a well-known and widely visited International Tourism Destination, the island of Ireland.

You will be in charge of developing and implementing a comprehensive publicity, communications and promotions programme in order to build brand awareness and contribute to visitor growth.

Working within a friendly team environment, you will have plenty of support at hand while also having the flexibility to make the role your own and the freedom to create targeted PR and publicity campaigns.


*Develop and implement innovative and creative annual PR and publicity programmes in line with objectives.
*Identify, develop and maximise all media outlets and publicity opportunities which deliver on strategic priorities.
*Identify opportunities and develop relationships with traditional media contacts and on-line media to deliver best coverage.
*Ensure that the PR and publicity programme complements, reinforces and is integrated with the Consumer and Trade departments in Australia.
*Coordinate and implement strategies for digital Influencer campaigns to generate reach and engagement among Australia and NZ consumers.
*Manage the local PR Twitter account for Australia.
*Prepare and distribute regular press releases and e-zines to key trade and media contacts. Collate and arrange access to press clippings; monitor and report on EAV results on a monthly basis.
*Plan and co-ordinate press events consumer promotions and corporate events.
*Source, initiate and when appropriate accompany future international media trips.
*Measure and evaluate programmes against agreed objectives.
*Co-ordinate market brochures production and other office design creations.
*Ensure effective budget management, control and reporting of allocated resources in line with company policy and procedures.
*Represent brand at various industry and corporate functions and events when need be.


*Strong interpersonal skills and a proven ability to manage effective relationships with media, colleagues and stakeholders.
*Excellent writing skills including writing speech material, news releases, editorial and briefings for traditional and new media.
*Experience in project and event management. Strong organisational and administration skills.
*The ability to develop and implement a programme of Publicity and PR events, stunts and activities in line with corporate objectives
*Strong team player collaborating and working closely with the market team and the wider team in Tourism Ireland to achieved shared goals.
*Budget management experience and attention to detail.


*You will be offered a generous base salary + Super + Perks
*Work with similarly minded energetic and driven colleagues in a casual, collaborative work environment.
*Represent a leading and well-known Tourism Destination


If you'd like to apply for this role, please contact Antony at Travel Trade Recruitment on 02 9119 8744, email or 'Apply Now' below