Rare opportunity for an experienced E-Commerce Manager to come on board & join the marketing team of this unique international Cruiseline

The cruise industry is once again booming and this rare opportunity will not last, Interviewing now for immediate start.

RESPONSIBILITIES

• Support the execution of the marketing plan via digital levers in alignment with market targets, brand guidelines and budget limitations.

• Manage digital marketing suppliers including briefing, targets and objectives, monthly reviews, brand guidelines, budget, retainer, and contractual obligations.

• Manage digital marketing budget for Australasia in conjunction with Marketing Director and ensure optimised spend and ROI targets are maintained.

• Manage and develop digital marketing strategy including:

o Acquisition strategy:

▪ SEA activity: maintain existing key campaigns and increase volumes and conversions; develop new campaigns and keyword targeting strategies based on market opportunities

▪ Social media targeted advertising: maintain existing key campaigns and increase volumes and conversions withing budget; develop new opportunities based on targets and needs

▪ Monthly/quarterly reporting and analysis

o Email communications:

▪ Oversee weekly edm schedule for B2C and B2B database for ANZ markets according to market's needs and targets

▪ Supervise Marketing Coordinator with creation and design of edms

▪ Develop and create ad hoc campaigns/targeted email communications when needed

▪ Weekly reports

o Social Media:

▪ Manage local social media strategy for Australia and New Zealand

▪ Supervise Marketing Coordinator with execution of social media strategy, including content plan, scheduling and community management

▪ Ensure maximised engagement and visibility of content, including sponsoring/boosting of posts

▪ Work in conjunction with HQ plan and local needs to ensure rich and varied content is being used on the page

▪ Oversee Facebook Group with Marketing Coordinator

EXPERIENCE REQUIRED:

• Comprehensive knowledge of the digital landscape, including web applications, site merchandising, SEO, social media, digital performance and email marketing, CRM and relevant reporting

• Experience in P&L management and driving profitable, sustainable growth for an eCommerce business

• Strong Project Management skills, delivering projects from concept to completion

• Strong experience in digital technology platforms: Content Management Systems, Commerce Platforms, CRM.

• Passion for demonstrating results to increase web traffic, AOV and conversion

• Expert knowledge of data and insights-driven marketing with excellent user knowledge of Google Analytics

• Proactive, self-motivated with a results driven focus

• Strong ability to work both independently and within teams

THE PACKAGE:

$88,000 - $95,000 + Super + Free Cruise valued at minimum $15,000

INTERESTED?

If you are keen to be considered for this exciting role within then please follow the instructions to apply below, attaching your CV. Alternatively call Paul at Travel Trade Recruitment on 02 9119 8744 or email paul@traveltraderecruitment.com.au