Digital Performance Lead | Travel | Gold Coast

Hands-on performance marketing. Real commercial outcomes.

We're working with a leading travel group on the Gold Coast to find a technically strong Digital Performance Lead to join a busy, high-performing digital team.

This is a hands-on performance role for someone who knows their way around Google Ads, Meta Ads and analytics and can step in, understand the numbers and start making an impact from day one.

Travel industry experience is welcome, but not essential. What matters most is strong technical capability and an understanding of how digital activity ultimately drives sales and revenue.

The role

You'll take ownership of digital performance across multiple travel brands, with a focus on driving quality enquiries and improving the return from paid media.

You'll be responsible for:

• Managing and optimising Google Ads and Meta Ads campaigns
• Monitoring campaign performance, budgets and key performance metrics
• Analysing data through GA4 and other analytics platforms to understand what is driving results
• Making informed decisions around budget allocation and campaign optimisation
• Identifying opportunities to improve cost per enquiry, conversion and overall ROI
• Planning, executing, testing and refining digital campaigns
• Reporting on performance and turning data into clear commercial recommendations
• Working closely with the wider marketing and sales teams to ensure digital activity supports business objectives
• Helping guide and support junior members of the digital team

This isn't just about clicks

The business operates a significant digital-to-sales funnel, with digital enquiries ultimately flowing through to a busy call centre and sales team.

We need someone who understands that generating traffic and engagement is only part of the job.

You'll need to understand what happens after the click - the quality of the enquiry, the sales process, conversion and the commercial value being generated.

About you:

We're looking for someone who can genuinely hit the ground running.

You'll ideally have:

• Strong hands-on experience managing Google Ads and Meta Ads
• Solid understanding of digital performance marketing and paid media optimisation
• Strong analytical capability, including experience with GA4
• Experience managing and optimising meaningful digital advertising budgets
• A strong understanding of metrics such as CPL/CPA, conversion rates, ROI and ROAS
• Experience using data to make budget and campaign decisions
• A test-and-learn mindset and a genuine interest in improving performance
• Strong commercial awareness and an understanding of the connection between marketing activity and sales outcomes
• Excellent communication and stakeholder management skills

You don't necessarily need travel industry experience. Performance marketing expertise is the priority.

The opportunity:

• $90,000 + Super
• Gold Coast location
• 1 day work from home per week
• Join an established and extremely busy digital team
• Work across multiple travel brands and significant digital activity
• Genuine opportunity to take ownership of performance and make a measurable commercial impact

If you're a technically strong performance marketer who enjoys getting into the numbers, optimising campaigns and seeing a direct connection between digital activity and sales, we'd love to hear from you.

Apply now or email your CV to alan@traveltraderecruitment.com.au