Digital Marketing & Performance Manager

Gold Coast (On-Site) | $120,000 - $150,000 + Super | 12-Month Maternity Leave Contract

This is not a campaign coordinator role.

We are seeking a data-driven, analytically minded digital leader to take ownership of performance strategy, budgets, and team delivery across a multi-brand portfolio.

You will lead digital marketing across 13 brands and 15+ websites, managing a team of six, optimising campaigns, and using data and insights to drive measurable revenue outcomes. This is a 12-month maternity leave contract, stepping into a well-established function with full accountability from day one.

The Role

Reporting to the Head of Marketing, you will:

• Lead the digital marketing strategy across three business units, using insights to maximise enquiries and bookings
• Analyse multi-channel campaign performance (SEM, paid social, display, video, email, sponsored content) to optimise ROI and conversion
• Manage and optimise digital budgets across 13 brands to achieve efficient cost-per-enquiry and revenue outcomes
• Oversee GA4 and Tag Manager across 15+ websites, delivering actionable performance insights
• Lead and mentor a team of six, balancing strategy, execution, and professional development
• Drive website improvements and user experience optimisation across WordPress platforms
• Partner with Sales, Product, and Marketing to align digital investment with commercial priorities
• Deliver clear, data-focused reporting to inform decision-making and guide optimisation

This role is fast-paced, highly analytical, and commercially accountable - ideal for candidates who thrive on numbers, insights, and measurable impact.

To Be Considered, You Must Have:

• 6+ years senior-level digital marketing experience
• Proven ability to translate data into performance improvements and commercial results
• Hands-on expertise across paid channels and performance optimisation
• Experience managing multi-brand digital budgets
• Demonstrated leadership of a digital marketing team
• Advanced analytics and reporting skills (GA4 essential)
• Comfort with multi-site environments and complex campaign tracking

Travel industry experience is welcome but not essential.

This role is not suitable for candidates with only executional or specialist experience.

Why Apply?

• Take ownership of digital performance strategy and budgets
• Lead and develop a high-performing multi-channel team
• Drive analytical, data-driven decision making across 13 brands
• On-site collaboration in a dynamic, fast-moving environment
• Competitive salary: $120k-$150k + Super
• Hybrid work arrangement after probation

If you are passionate about using data to optimise campaigns and drive real business results, this role is for you. Apply now or email your CV directly to alan@traveltraderecruitment.com.au