Role Overview:

As a Digital Marketing Manager, you will play a pivotal role in driving business-to-consumer (B2C) marketing strategies. You will be responsible for developing and implementing digital marketing campaigns that resonate with target audiences and drive measurable results. Your expertise in SEO, SEM, and PPC will be crucial in optimizing online presence and maximizing digital marketing efforts.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention.
• Optimize website content and structure for search engine visibility (SEO) to improve organic traffic and rankings.
• Plan and manage pay-per-click (PPC) campaigns across various platforms.
• Conduct keyword research, monitor campaign performance, and make data-driven optimizations to maximize ROI.
• Collaborate with cross-functional teams to create compelling content, landing pages, and marketing collateral.
• Analyze marketing data and metrics to track campaign effectiveness, identify trends, and make strategic recommendations for improvement.
• Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.

Requirements:

• Experience in the travel industry, specifically within marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (4+ years) in digital marketing with a focus on business-to-consumer (B2C) marketing strategies.
• In-depth knowledge of SEO best practices, keyword research tools, and website analytics tools
• Proficiency in managing SEM and PPC campaigns across multiple platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

Benefits:

• 90 - 100k + Superannuation
• Opportunity for free cruises for educational purposes
• Opportunity to work from home
• Dynamic and collaborative work environment with a diverse & global team.

How to Apply:

If you are interested in applying please send your resume to peter@traveltraderecruitment or click APPLY NOW. Only candidates with relevant experience will be shortlisted.