14 Jan 16 - 12:23PM  | Airline News

There are so far no obvious leaders in the customer satisfaction stakes among Australia’s domestic carriers for 2015, according to Roy Morgan Research.

The insights firm revealed the domestic airline of the month for November 2015 as Qantas and Domestic business airline of the month as Virgin Australia.

But with the Annual Roy Morgan Customer Satisfaction Awards creeping up, the categories of domestic airline and domestic business airline are “not so clear cut” for 2015, according to Roy Morgan chief executive Michele Levine. She pointed out the lower average customer satisfaction scored seen over the course of the year.

“After winning the Domestic Airline category in the 2013 and 2014 Awards, QANTAS will be hoping to make it a hat-trick for 2015, while Virgin Australia will be hoping the same thing for the Annual Domestic Business Airline award,” she said. “However, with both airlines performing at similar levels during 2015 so far, December’s Customer Satisfaction results will be critical to the final annual result for these categories.”

“Air travel can evoke some strong reactions from passengers: one delayed flight, or a faulty in-flight entertainment system, and their previously positive image of an airline can be compromised,” Levine said. “Customer satisfaction is a complex formula to perfect.”

Meanwhile, Singapore Airlines looks set to win the International Airline category for the fourth year in a row having led the category every month measured so far in 2015, also coming top for November.

“Achieving customer satisfaction ratings of 90% or above for most of the year, and impressing male and female passengers equally, Singapore’s relentless excellence sets the bar extremely high for other international airlines,” Levine said.

 Click here to see original article 14 Jan 2016

Digg It! facebook google google-reader windows-live live-journal lycos propeller StumbleUpon Technorati yahoo Add This
Related headlines

Manchester airport creates new trade-facing role
Manchester airport creates new trade-facing role
14 Jan 16 - 2:04PM Manchester airport has created a new travel trade marketing manager role off the back of its ‘Fly Manchester&rsquo...
MAS Recovery Plan continues with new administrator
MAS Recovery Plan continues with new administrator
27 May 15 - 3:54PM The 12-point Malaysia Airlines System Berhad (MAS) Recovery Plan continues to restructure the national carrier and set i...
Flight Review: Emirates A380 Business Class Sydney-Dubai
Flight Review: Emirates A380 Business Class Sydney-Dubai
6 May 15 - 12:03PM We soar through the skies on Emirates’ A380 to see for ourselves what passengers can look forward to. Flight: Syd...

Search More News
Open the calendar popup.
Open the calendar popup.

Latest Jobs
More Latest Jobs